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Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
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12 Months Ended | |
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Dec. 31, 2013
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Dec. 31, 2012
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| Advertising and Marketing Expenses | ||
| Advertising and marketing expenses | $ 813,000 | $ 780,000 |
| Marketable Securities | ||
| Accumulated unrealized gains/(losses) relating to investments in marketable securities | $ 1,503 | |
| Income Taxes | ||
| Proforma tax rate | 40.60% | 41.00% |
| Net (Loss) Earnings per Share | ||
| Warrants to purchase common stock | 131,250 | |
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Minimum [Member]
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| Property, Plant and Equipment [Line Items] | ||
| Estimated useful lives | 3 years | |
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Maximum [Member]
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| Property, Plant and Equipment [Line Items] | ||
| Estimated useful lives | 5 years | |
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- Definition
Effective IncomeTax Rate Pro Forma Rate. No definition available.
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- Definition
Accumulated change in equity from transactions and other events and circumstances from non-owner sources, net of tax effect, at period end. Excludes Net Income (Loss), and accumulated changes in equity from transactions resulting from investments by owners and distributions to owners. Includes foreign currency translation items, certain pension adjustments, unrealized gains and losses on certain investments in debt and equity securities, other than temporary impairment (OTTI) losses related to factors other than credit losses on available-for-sale and held-to-maturity debt securities that an entity does not intend to sell and it is not more likely than not that the entity will be required to sell before recovery of the amortized cost basis, as well as changes in the fair value of derivatives related to the effective portion of a designated cash flow hedge. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Details
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- Details
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Details
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- Definition
Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
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