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Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
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3 Months Ended | ||
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Mar. 31, 2015
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Mar. 31, 2014
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Dec. 31, 2014
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| Advertising and Marketing Expenses | |||
| Advertising and marketing expenses | $ 1,540,000us-gaap_MarketingAndAdvertisingExpense | $ 162,000us-gaap_MarketingAndAdvertisingExpense | |
| Advertising costs | 36,511us-gaap_PrepaidAdvertising | 0us-gaap_PrepaidAdvertising | |
| Income Taxes | |||
| Net deferred tax benefit | $ (969,626)us-gaap_DeferredIncomeTaxExpenseBenefit | $ (179,267)us-gaap_DeferredIncomeTaxExpenseBenefit | |
| X | ||||||||||
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- Definition
Amount of deferred income tax expense (benefit) pertaining to income (loss) from continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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