CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS - USD ($) |
3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
Jun. 30, 2015 |
Jun. 30, 2014 |
Jun. 30, 2015 |
Jun. 30, 2014 |
|
| Revenues | ||||
| Membership fees and related services | $ 6,754,247 | $ 13,542,927 | ||
| Lead generation | 2,760,022 | 5,519,126 | ||
| Recruitment services | 756,039 | $ 585,106 | 1,602,701 | $ 1,401,450 |
| Product sales and other | 64,736 | 300,429 | ||
| Consumer advertising and marketing solutions | 63,785 | $ 447,181 | 136,086 | $ 868,491 |
| Total revenues | 10,398,829 | 1,032,287 | 21,101,269 | 2,269,941 |
| Costs and expenses: | ||||
| Cost of revenues | 1,471,760 | 395,754 | 3,183,306 | 762,225 |
| Sales and marketing | 5,479,052 | 763,083 | 12,094,563 | 1,559,527 |
| General and administrative | 3,902,136 | 572,018 | 7,845,817 | 1,107,715 |
| Depreciation and amortization | 870,273 | 93,648 | 1,805,196 | 184,555 |
| Total costs and expenses | 11,723,221 | 1,824,503 | 24,928,882 | 3,614,022 |
| Loss from operations | (1,324,392) | $ (792,216) | (3,827,613) | $ (1,344,081) |
| Other (expense) income | ||||
| Interest expense | (29,479) | (75,110) | ||
| Interest and other income | 7,126 | $ 1,010 | 23,184 | $ 67,256 |
| Other (expense) income, net | (22,353) | 1,010 | (51,926) | 67,256 |
| Change in fair value of warrant liability | 71,270 | (30,277) | 91,560 | 13,532 |
| Loss before income tax benefit | (1,275,475) | (821,483) | (3,787,979) | (1,263,293) |
| Income tax benefit | (497,196) | (333,322) | (1,466,822) | (512,589) |
| Net loss | $ (778,279) | $ (488,161) | $ (2,321,157) | $ (750,704) |
| Net loss per common share, basic and diluted | $ (0.06) | $ (0.08) | $ (0.17) | $ (0.12) |
| Weighted average shares used in computing net loss per common share: | ||||
| Basic and diluted | 14,023,916 | 6,313,717 | 13,375,405 | 6,314,866 |
| X | ||||||||||
- Definition Revenues pursuant to arrangements with for-profit educational centers. Under these arrangements, the Company matches educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. The Company invoices the educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead generation are recognized at the time the educational centers are invoiced. No definition available.
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| X | ||||||||||
- Definition Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Total costs of sales and operating expenses for the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- References No definition available.
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- Definition The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of realized and unrealized gain (loss) of derivative instruments not designated or qualifying as hedging instruments. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. No definition available.
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- Definition The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition This element represents the income or loss from continuing operations attributable to the economic entity which may also be defined as revenue less expenses from ongoing operations, after income or loss from equity method investments, but before income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The amount of interest income and other income recognized during the period. Included in this element is interest derived from investments in debt securities, cash and cash equivalents, and other investments which reflect the time value of money or transactions in which the payments are for the use or forbearance of money and other income from ancillary business-related activities (that is, excluding major activities considered part of the normal operations of the business). No definition available.
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- Definition Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Revenue earned during the period from periodic fees charged to existing members of an association or club. An example would be the monthly/annual dues paid to a gym or workout facility. This element excludes the initial membership fees received on enrollment or registration. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- References No definition available.
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- Definition Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- References No definition available.
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- Definition Aggregate revenue during the period from the sale of goods in the normal course of business, after deducting returns, allowances and discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Aggregate revenue during the period from services rendered in the normal course of business, after deducting allowances and discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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- References No definition available.
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