Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
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3 Months Ended | 9 Months Ended | |||
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Sep. 30, 2014
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Sep. 30, 2013
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Sep. 30, 2014
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Sep. 30, 2013
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Dec. 31, 2013
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Advertising and Marketing Expenses | |||||
Advertising and marketing expenses | $ 442,000 | $ 202,000 | $ 772,400 | $ 597,000 | |
Advertising costs | 61,125 | 61,125 | 0 | ||
Income Taxes | |||||
Net deferred tax benefit | $ (1,130,306) | $ (80,570) | |||
Effective income tax rate | 40.60% |
X | ||||||||||
- Definition
Amount of deferred income tax expense (benefit) pertaining to income (loss) from continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- Definition
Percentage of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- Details
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X | ||||||||||
- Definition
The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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X | ||||||||||
- Details
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X | ||||||||||
- Definition
Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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