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CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (USD $)
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12 Months Ended | |
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Dec. 31, 2014
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Dec. 31, 2013
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| Revenues | ||
| Recruitment services | $ 2,920,791us-gaap_SalesRevenueServicesNet | $ 2,468,382us-gaap_SalesRevenueServicesNet |
| Consumer advertising and consumer marketing solutions revenue | 1,491,943us-gaap_AdvertisingRevenue | 1,566,262us-gaap_AdvertisingRevenue |
| Membership fees and related services | 5,932,138us-gaap_MembershipDuesRevenueOnGoing | |
| Lead generation revenues | 1,061,041ipdn_LeadGenerationRevenues | |
| Product sales and other revenue | 237,818us-gaap_SalesRevenueGoodsNet | |
| Total revenues | 11,643,731us-gaap_Revenues | 4,034,644us-gaap_Revenues |
| Costs and expenses: | ||
| Cost of sales and services | 2,153,900us-gaap_CostOfServices | 1,152,544us-gaap_CostOfServices |
| Sales and marketing | 8,040,797us-gaap_SellingAndMarketingExpense | 2,346,847us-gaap_SellingAndMarketingExpense |
| General and administrative | 6,392,109us-gaap_GeneralAndAdministrativeExpense | 2,268,118us-gaap_GeneralAndAdministrativeExpense |
| Depreciation and amortization | 1,084,451us-gaap_DepreciationDepletionAndAmortization | 281,648us-gaap_DepreciationDepletionAndAmortization |
| Gain on bargain purchase of business | (429,956)us-gaap_BusinessCombinationBargainPurchaseGainRecognizedAmount | |
| Gain on sale of property and equipment | (4,158)us-gaap_GainLossOnSaleOfPropertyPlantEquipment | |
| Total costs and expenses | 17,241,301us-gaap_CostsAndExpenses | 6,044,999us-gaap_CostsAndExpenses |
| Loss from operations | (5,597,570)us-gaap_OperatingIncomeLoss | (2,010,355)us-gaap_OperatingIncomeLoss |
| Other income (expense) | ||
| Interest expense | (3,370)us-gaap_InterestExpense | (155,136)us-gaap_InterestExpense |
| Interest and other income | 84,519us-gaap_InterestAndOtherIncome | 25,765us-gaap_InterestAndOtherIncome |
| Acquisition related costs | (1,195,195)us-gaap_BusinessCombinationAcquisitionRelatedCosts | |
| Loss on sale of marketable securities | (7,640)us-gaap_MarketableSecuritiesRealizedGainLoss | |
| Other income (expense), net | (1,114,046)us-gaap_NonoperatingIncomeExpense | (137,011)us-gaap_NonoperatingIncomeExpense |
| Change in fair value of warrant liability | (8,568)us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet | 330,147us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet |
| Loss before income taxes | (6,720,184)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest | (1,817,219)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest |
| Income tax benefit | (3,062,108)us-gaap_IncomeTaxExpenseBenefit | (380,832)us-gaap_IncomeTaxExpenseBenefit |
| Net loss | (3,658,076)us-gaap_NetIncomeLoss | (1,436,387)us-gaap_NetIncomeLoss |
| Other comprehensive (loss) income: | ||
| Net loss | (3,658,076)us-gaap_NetIncomeLoss | (1,436,387)us-gaap_NetIncomeLoss |
| Reclassification adjustments for losses on marketable securities included in net income | 7,640us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesNetOfTax | |
| Comprehensive loss | (3,658,076)us-gaap_ComprehensiveIncomeNetOfTax | (1,428,747)us-gaap_ComprehensiveIncomeNetOfTax |
| Net loss per common share, basic and diluted | $ (0.46)us-gaap_EarningsPerShareBasicAndDiluted | $ (0.23)us-gaap_EarningsPerShareBasicAndDiluted |
| Weighted average shares used in computing net loss per common share: | ||
| Basic and diluted | 8,016,074us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted | 6,318,085us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted |
| Pro forma computation related to conversion to a C corporation upon completion of initial public offering in 2013: | ||
| Historical pre-tax net loss before taxes | (6,720,184)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest | (1,817,219)us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest |
| Pro-forma tax benefit | (740,939)ipdn_ProFormaIncomeTaxExpenseBenefit | |
| Pro-forma net loss | $ (1,076,280)ipdn_ProFormaNetIncomeLoss | |
| Unaudited pro-forma loss per share | $ (0.17)us-gaap_EarningsPerShareDilutedProFormaAdjustment | |
| Weighted average number of shares outstanding | 8,016,074us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted | 6,318,085us-gaap_WeightedAverageNumberOfShareOutstandingBasicAndDiluted |
| X | ||||||||||
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- Definition
Revenues pursuant to arrangements with for-profit educational centers. Under these arrangements, the Company matches educational centers with potential candidates, pursuant to specific parameters defined in each arrangement. The Company invoices the educational centers on a monthly basis based upon the number of leads provided. Revenues related to lead generation are recognized at the time the educational centers are invoiced. No definition available.
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- Details
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- Definition
The pro forma income tax expense or benefit for the period as if the conversion to a C corporation had been completed at the beginning of a period. No definition available.
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| X | ||||||||||
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- Definition
The pro forma net Income or Loss for the period as if the conversion to a C corporation had been completed at the beginning of a period. No definition available.
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| X | ||||||||||
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- Definition
Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
This element represents acquisition-related costs incurred to effect a business combination which costs have been expensed during the period. Such costs include finder's fees; advisory, legal, accounting, valuation, and other professional or consulting fees; general administrative costs, including the costs of maintaining an internal acquisitions department; and may include costs of registering and issuing debt and equity securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
In a business combination in which the amount of net identifiable assets acquired and liabilities assumed exceeds the aggregate consideration transferred or to be transferred (as defined), this element represents the amount of gain recognized by the entity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount after tax of increase (decrease) in equity from transactions and other events and circumstances from net income and other comprehensive income, attributable to parent entity. Excludes changes in equity resulting from investments by owners and distributions to owners. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total costs related to services rendered by an entity during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total costs of sales and operating expenses for the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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| X | ||||||||||
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- Definition
The aggregate expense recognized in the current period that allocates the cost of tangible assets, intangible assets, or depleting assets to periods that benefit from use of the assets. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of realized and unrealized gain (loss) of derivative instruments not designated or qualifying as hedging instruments. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. No definition available.
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- Definition
Pro forma diluted earnings per share adjustment to reconcile between net income and pro forma amounts. No definition available.
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- Definition
Amount of gain (loss) on sale or disposal of property, plant and equipment assets, including oil and gas property and timber property. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
This element represents the income or loss from continuing operations attributable to the economic entity which may also be defined as revenue less expenses from ongoing operations, after income or loss from equity method investments, but before income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of interest income and other income recognized during the period. Included in this element is interest derived from investments in debt securities, cash and cash equivalents, and other investments which reflect the time value of money or transactions in which the payments are for the use or forbearance of money and other income from ancillary business-related activities (that is, excluding major activities considered part of the normal operations of the business). No definition available.
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- Definition
Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
This item represents the total realized gain (loss) included in earnings for the period as a result of selling marketable securities categorized as trading, available-for-sale, or held-to-maturity. Additionally, this item would include any losses recognized for other than temporary impairments (OTTI) of the subject investments in debt and equity securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Revenue earned during the period from periodic fees charged to existing members of an association or club. An example would be the monthly/annual dues paid to a gym or workout facility. This element excludes the initial membership fees received on enrollment or registration. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Details
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| X | ||||||||||
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- Definition
Amount after tax of reclassification adjustment from accumulated other comprehensive income for unrealized gain (loss) realized upon the sale of available-for-sale securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Details
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| X | ||||||||||
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- Definition
Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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| X | ||||||||||
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- Definition
Aggregate revenue during the period from the sale of goods in the normal course of business, after deducting returns, allowances and discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Aggregate revenue during the period from services rendered in the normal course of business, after deducting allowances and discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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- Definition
Average number of shares or units issued and outstanding that are used in calculating basic and diluted earnings per share (EPS). No definition available.
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- Details
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