Summary of Significant Accounting Policies (Narrative) (Details) - USD ($) |
3 Months Ended | 6 Months Ended | ||
|---|---|---|---|---|
Jun. 30, 2017 |
Jun. 30, 2016 |
Jun. 30, 2017 |
Jun. 30, 2016 |
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| Incremental Direct Costs [Abstract] | ||||
| Advertising and marketing expenses | $ 665,000 | $ 521,000 | $ 1,588,000 | $ 1,185,000 |
| Goodwill impairment charge | $ 9,920,305 | $ 9,920,305 | ||
| X | ||||||||||
- Definition Incremental Direct Costs [Abstract]. No definition available.
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| X | ||||||||||
- Definition Amount of loss from the write-down of an asset representing the future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition The total expense recognized in the period for promotion, public relations, and brand or product advertising. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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